Inside the Den

You've got the license. Let's build the business.

A six-month program where we install your marketing system, teach you to run it and coach you every week until it works like a business.

  • Start any day
  • Installed in 30 days
  • 7+ live sessions a week
The program

Rolling enrollment. Start any day.

  1. Step 1Any day

    Join the Den

    Rolling enrollment, so there's no cohort to wait for. The academy, every asset and ROAM access open up the moment you join.

    You leave with: Everything you need to start learning today.

  2. Step 2Within 48 hours

    Private onboarding

    A one-on-one kickoff with your implementation coach. We audit your business, set your numbers and plan your install.

    You leave with: A clear acquisition plan, budget and roadmap.

  3. Step 3First 30 days

    Your system, installed

    Our team installs your CRM, funnel, automations and main campaign. You get hands-on help in the specialist rooms on ROAM.

    You leave with: Marketing infrastructure you own, not a lead subscription.

  4. Step 4Months 2 to 6

    Coach, optimize, grow

    Weekly coaching and accountability, campaign optimization, database activation and building your team.

    You leave with: A system that runs like a business, with or without you doing every task.

The curriculum

What you'll learn and install. Here's where it starts.

Funnels that convert

Landing pages, pre-qual forms and booking flows built for mortgage borrowers.

  • Purchase funnel
  • Refinance funnel
  • Booking flow

Meta and Google ads

Campaign structures, copy and creative that fit the financial ad rules.

  • Campaign templates
  • Ad copy library
  • Creative playbook

Proven frameworks

The acquisition, follow-up and realtor frameworks we run in our own business.

  • Acquisition math
  • Speed-to-lead
  • Realtor partner playbook

AI for mortgage pros

Prompts and tested workflows for ChatGPT, Claude and AI agents.

  • Prompt library
  • Content workflows
  • Follow-up assistants

16+ more modules inside

Database, content, CRM, realtor partners, operations and more. Unlocked when you join.

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Hosted on ROAM

7+ live sessions every week. Our team runs every one.

The Den lives on ROAM, an online office with rooms for ads, CRM, content and AI. Our team hosts live sessions all week and keeps updating the systems as we test what works.

Tuesday
Ads Lab

Build and fix your Meta and Google campaigns

GHL Help Desk

CRM, funnels and automations

Wednesday
Growth and Accountability

Hosted by Mitch: numbers, wins and next actions

Thursday
Content Studio

Scripts, videos and your content plan

AI Lab

Prompts and workflows that save you hours

Friday
Implementation Office Hours

Get unstuck on whatever you're installing

How it's delivered

Milestones, not random calls. Here's what's included.

Join any day

Rolling enrollment. Academy, assets and ROAM access right away.

Private onboarding

A one-on-one with your implementation coach within 48 hours.

Clear milestones

Tasks and checkpoints from day one to month six.

Recorded academy

Short tutorials for every phase, on demand.

30-day install

Our team sets up your CRM, funnel, automations and main campaign.

ROAM headquarters

Staffed rooms for ads, CRM, content and AI.

Weekly accountability

A coach reviews your progress, numbers and next steps.

Monthly reviews

A one-on-one to look at results and adjust.

Six months

Of live support and coaching.

Accountability

Your coach owns your progress. You own the work.

You

Your three jobs

  • Finish the milestones in each phase
  • Send in your weekly numbers and activity
  • Show up to your reviews and do the next actions
Your coach

Their three jobs

  • Make sure your system is installed right
  • Catch it early when you stall, and follow up
  • Help you read your results and fix what's weak

We track installation, consistent execution, qualified opportunities and your numbers. We don't promise commissions or funded loans.

Results

Hear It From The Pros!

Clients from LendMate (KeyPlayers), TLD, and more

Roy CocciolloBroker of Record, Your Mortgage Your Way

“Processing volume was killing us and our team was maxed out. It completely changed how we operate.”

Sean Smith & Devon NobleCo-Founders, Freedom10

“They didn't just give us VAs, they gave us infrastructure.”

Josh HartleyHartley Real Estate

“Six months in and it transformed our business.”

FAQ

Questions About the program.

How long is the program?

Six months of live coaching and support, with rolling enrollment. Join any day and start right away.

What does the installation include?

One primary acquisition system: your CRM, funnel, automations and main campaign, set up with our team. Unlimited campaigns and custom development aren't included.

What costs are separate?

Ad spend is paid straight to Meta or Google, and any outside software is billed by that company.

Is it 24/7?

No. ROAM rooms run on a set weekly schedule with our team in them, and your coach tracks your progress between sessions.

Do you guarantee deals?

No. We measure installation, consistent execution, qualified opportunities and your numbers. Nobody honest can promise funded loans.

How much does it cost?

We go through it on your strategy call, once we know it fits your business.

You've got the license. Let's build the business.

Book my call →
Book my call →