Mortgage pros should own their system.
Not hand it to a new marketing agency every six months and hope.
From my dad's listings to the Den.
I'm Mitch. I started out building marketing for my dad's real estate business, then built a real estate and mortgage marketing company that helped over 400 agents across North America.
When the market got busy I got my mortgage licence, and with my business partner Jho built LendMate, one of Canada's first mortgage assistant companies.
More and more of the agents we talk to aren't busy at all. They don't have a system. An assistant can't fix an empty pipeline, so we built the Den to give mortgage pros the system first.
Our process. Six steps, in your accounts.
Get clear on your offer
Who you serve best and what a funded deal is worth.
Install the lead engine
Ads, pages and follow-up in your own accounts.
Work your database
Renewals, refis and past clients turn into new deals.
Build realtor partners
Give agents a reason to send you buyers.
Track what funds
See which ads and partners close, then do more.
Run it every week
Coaching, the community and new templates.