How to Build a Mortgage Business That Doesn't Depend on Bought Leads or Realtors
with Mitch Conquer
In this free masterclass I'm breaking down everything we've built in our own mortgage business: the ads, funnels, follow-up and systems that bring in our deals. You get all of it.
Live online · Register to get the date and link
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Clients from LendMate (KeyPlayers), TLD, and more
“We work with over 2,800 agents and brokers and this is by far the most effective system I've seen. It's saved me a ton of time and even allows me to get more excited about my business.”
We've been using KeyPlayers HQ for 6 months now and it transformed our business. From simple daily tasks to larger SOPs, our VAs handle everything with ease.
Josh Hartley · Hartley Real EstateThey quickly found us a virtual assistant who has been reliable, responsive, and made a noticeable difference in our day-to-day operations. Highly recommend to any mortgage professional.
Nina Bacelonia · Mortgage professionalVery strong processes and procedures in place for follow-up, security and privacy. Very collaborative, and they followed through on all of their stated expectations.
Amanda Merrin · CanadaKeyPlayers has some of the best talent for the best price. Highly recommend.
Wyatt Beemer · United StatesTestimonials and reviews are from clients of LendMate and KeyPlayers, our assistant and operations companies. Individual results vary.
You're going to learn all this...
Why agencies, bought leads and referrals keep your income unpredictable, and what to build instead.
The four parts of a mortgage marketing department, and how to install them in your business.
My ad and content framework behind 100M+ views, and how to use it even if you've never run an ad.
Why now is the time to own your pipeline, and the first steps to take this week.
What we'll cover live. The rest is on the call.
- 01Our entire Meta and Google ads implementation
- 02Content that brings in leads, not just likes
- 03AI in mortgages: our 3 proprietary AI platforms, and how bad AI quietly kills deals
- 04The realtor partner playbook
- 05Database reactivation, step by step
- 06The follow-up sequence that books calls
- 07Our GHL setup, screen by screen
- 08What to spend on ads in your first 90 days
- 09How members hire help through LendMate
- 10Live Q and A
This is for you if you...
- Sick of paying for leads you share with five other lenders
- Tired of your month depending on referrals and a few realtors
- Want a pipeline you control, in a hot market or a slow one
- Want to learn the skill and be part of a community of mortgage pros
- Ready to treat your license like a business
This is not for you if you...
- Looking for a get-rich-quick lead hack
- Don't want to put in the work
- Want someone else to do it all with zero involvement
- Aren't licensed yet
- Aren't ready to invest in your business
Hey! I'm Mitch.
And just like you, I do mortgages.
But before you go depend on another realtor, a referral from your cousin, or a past client who swears they'll "keep you in mind," I want to show you something.
I've spent the last 14 years building, testing and collecting the stuff that actually brings in mortgage business: the ads, the scripts, the follow-up workflows and the numbers behind all of it.
It started with my own real estate and mortgage marketing agency. We worked with about 400 agents and brokers, which taught me what works, what doesn't, and how much money most people burn finding out.
Then my dad tapped me on the shoulder and asked me to help build and run the family business. I said yes, and we still run it together today. He handles the real estate side, I handle the mortgages, and yes, family dinners usually turn into a pipeline review.
When things got busy, I did what everyone tells you to do and hired an assistant. That's how I met Jhoana. She was running a virtual assistant network for Canadian real estate agents, and today she's my business partner. Together we built LendMate, which has helped 200+ agents hire trained help for marketing, operations and admin.
Which brings me to the final boss: The Lending Den.
It's everything I've built and learned over 14 years, installed in your business, with my team coaching you until it runs without you watching over it.
On the masterclass, I'll walk you through exactly how it works, show you what's inside, and then invite you to join.
See you inside. Or not. I'm not your dad.
Mitch ConquerFounder, The Lending Den & LendMate
Spots are limited for the live session
Join this free live masterclassQuestions About the masterclass and the Den.
What is The Lending Den?
A six-month program for mortgage agents and loan officers. We install a marketing system in your business, then coach you until you can run it like a business owner.
What's inside?
Your CRM, funnel, automations and main ad campaign installed with our team, a recorded academy for every step, every template and AI prompt we use, 7+ live sessions a week on ROAM, and a coach who tracks your progress.
How does it work?
Rolling enrollment. Join any day and get the academy, assets and ROAM access right away, a private onboarding within 48 hours, your system installed in the first 30 days, then coaching, optimization and accountability through month six.
Is there proof this works?
Our team has supported 500+ agents over 14 years, including teams at Your Mortgage Your Way, Freedom10 and Mortgage Centre Canada. Watch their videos above, and everything we teach runs in our own mortgage business first.
What's LendMate?
Our in-house remote talent company. Den members get TLD pricing when they hire video editors, media buyers, executive assistants, bookkeepers, cold callers, admin help and more. It's optional.
Does this work in my area?
If you're licensed in Canada or the US, yes. Your campaigns target your own market, and we build around the ad rules and disclosures that apply where you're licensed.
Is the install included?
Yes. In your first 30 days our team installs one primary acquisition system with you: your CRM, funnel, automations and main campaign, in accounts you own.
Do I need to be good with tech?
No. Our team does the setup with you, and the academy walks you through every step. If you can run a mortgage file, you can run this.
How much time does it take?
A few hours a week while your system goes in, then your coaching sessions and weekly numbers. You can hand a lot of it to an assistant later.
What does it cost?
We go through it on a strategy call, once we know it fits. Ad spend is paid straight to Meta or Google, and outside software is separate.
Do you guarantee deals?
No. Nobody honest can. We track your install, your execution, qualified opportunities and your numbers, and we coach you on all of it.
Are the ads compliant?
We build with Meta's financial ad rules, NMLS IDs in US ads and licence disclosures in Canada in mind. You're still responsible for your regulator's rules, so check with your compliance contact. This isn't legal advice.
What's ROAM?
The online office where the Den lives. It has rooms for ads, CRM, content and AI, and our team hosts live sessions in them every week.
Who is Mitch Conquer?
A Forbes-accredited real estate and mortgage marketing entrepreneur, a licensed mortgage professional, and the founder of The Lending Den and LendMate.
Is the masterclass free?
Yes. Register above and we'll send you the details.
What if I can't watch it live?
Register anyway, then reply to your confirmation email and our team will help you catch it.